Eric & Bristi
Eric grew up in Idaho going to auctions with his grandparents. Many good memories were made, and plenty of interesting things came home. He still remembers being excited to buy his first pair of “real” walkie-talkies. Over the years, they also bought a four-wheeler and, once, a 12-foot styrofoam sailboat that had been used in the Boise River Festival.
Auctions also shaped Eric’s friendships. At 13, he met his best friend and future auctioneer, AJ Armstrong. In 2012, Eric went to work for AJ’s parents as they helped pioneer the online auction process. One notable experience during that time was participating in the sale of personal items from the J.R. Simplot estate.
Eric has always been drawn to estate auctions. They offer a look into how people lived and what they valued.
In 2022, Eric moved to Sulphur, Louisiana, where he married Bristi, a Southwest Louisiana native. Together, they have shared the goal of building a business and serving the people of Lake Charles and the surrounding area through auctions.
With years of auction experience and a deep appreciation for Louisiana, Eric and Bristi are proud to serve their community and earn your trust as auctioneers.
About Southern Auction Co.
Louisiana Roots - World Class Service
Southern Auction Company is new to the Lake Charles and Sulphur market, but our experience isn’t.
We bring over 20 years of business experience, hands-on estate and equipment auction experience, and more than 35 years of living and working in Southwest Louisiana. We understand this community because we’re part of it. Our commitment is simple: run honest auctions, communicate clearly, and earn your trust every step of the way.
ABOUT SOUTHERN AUCTON CO.
Founded in 2026, Southern Auction Co. is a consignment-based auction house that blends personalized service with modern technology to make buying and selling seamless. With experience and deep roots in Southwest Louisiana, we serve individual sellers and businesses.
We conduct regular online auctions, featuring everything from heavy equipment, personal property, and industrial surplus. Whether you’re cleaning out a garage, liquidating a business, or selling off an entire estate, our team handles every step—from pickup and prep to marketing and payout.
What Does “Full Service” Mean?
At Southern Auction Co., “full service” isn’t just a buzzword. We offer white-glove consignment support that includes item intake, inventory tagging, professional photography, secure transport (when needed), and widespread promotion to an active network of bidders. No need to list items yourself or manage buyer follow-ups—we handle it all.
OUR CONSIGNMENT PROCESS
If you’re selling, here’s how it works:
Tell us about your items.
We prep and list everything. Our team evaluates, organizes, photographs, and schedules your items in the appropriate upcoming auction for maximum exposure.
Auction day. Items are sold to the highest bidder, and your payment is processed shortly after the auction closes.
Prefer a completely hands-off experience? We offer pickup services—we’ll come to you, safely pack everything, and take care of the rest.
Marketing That Reaches More Buyers
We actively market every auction to build a broad community of bidders—locally and online. Our strategy includes:
Listings on online marketplaces
Regular email blasts to our subscriber base
Targeted Google ad campaigns
These channels help us pique interest in upcoming sales, attract hundreds of active bidders, and consistently exceed market performance.